No one in this trade publishes how their prices are made. We think that silence costs buyers more than any margin does, so here is ours: what you are paying for, why our numbers look the way they do, and where we make our living.
What the trade charges
Some context you are rarely given. The traditional fine jewellery baseline is keystone: retail at twice wholesale. Industry data from 2025 puts average retail margins on lab-grown diamonds near 74 per cent, roughly four times cost, precisely because the stones got cheap faster than their price tags did. Loose natural diamonds run leaner, commonly 1.2 to 1.8 times cost online and more in a showroom. None of this is scandal. Rent, staff, insurance and risk are real. But it is worth knowing what the quiet numbers are before anyone tells you a price is special.
How this house prices
Our model is simple and we are content for you to know it. A finished piece is priced from what it truly contains: the stone as we bought it, the metal at weight, the atelier work, and a house margin that keeps the doors open. On loose stones our margin declines as the stone's value rises, so the large stone is never punished for being large. We hold no showroom floor of aging inventory to finance, and most pieces are made to order, which is why the margin can stay lean without the business being fragile.
Two registers, deliberately. Our own pieces carry house prices: round, settled, decided. The loose stones in our search carry market prices, precise to the dollar, because they are priced from the live market each day and the precision is honest there. When you see CA$14,732 on a stone and CA$2,800 on a piece, you are seeing the difference between a market and a decision.
Why our numbers are round
A price ending in 99 is a checkout trick, and we find it beneath the work. House prices land on clean points, and the points scale with the range:
- Under CA$5,000
- Priced to the nearest CA$50.
- CA$5,000 to 20,000
- Priced to the nearest CA$100.
- CA$20,000 to 100,000
- Priced to the nearest CA$500.
- Above CA$100,000
- Priced to the nearest CA$1,000.
The engine leans upward: a true cost of CA$4,898 becomes CA$4,900, not CA$4,850, because rounding down past the midpoint would quietly eat the work. But a price sitting just above a clean point settles back to it: CA$5,010 becomes CA$5,000. And no Dagarias price ends in an eight or a nine. Ever. Deposits follow the same rule, floored to a clean CA$50 so a 50 per cent deposit is never rounded up against you.
Charm prices are for checkouts. We are a house.
What we will not do
No sales. No strikethrough prices. No discount that appears when you hesitate at the door. A price that moves when pushed was never an honest price, and a house that performs markdowns is telling you what its first number was worth. If the market moves, our prices move with it, in both directions, for everyone at once.
And no investment talk. Lab-grown stones are priced to a falling market and we say so. Natural stones are rare and getting rarer, but we sell them as stores of meaning, not as financial instruments. If you want the full argument, it is in our honest guide to natural and lab-grown stones.
The House
Fifth generation in the diamond trade · a Masters in Polished Diamonds
Asked, answered plainly
Why do Dagarias prices end in round numbers?
Charm prices are for checkouts. Our pieces are priced to the nearest clean point for their range, fifty dollars under five thousand, one hundred to twenty thousand, five hundred to one hundred thousand, one thousand beyond. A price that ends in 99 is a trick. Ours end plainly.
Why are loose diamond prices not round?
Loose stones on our search are priced from the live market and kept to the dollar. The precision is honest there. The contrast with our round house prices tells you which number is a market and which is a decision.
Are Dagarias prices negotiable?
No. A price that moves when you push is a price that was never honest. We would rather publish the reasoning than perform the discount.